Unconscious or otherwise, color can evoke emotions, inspire reactions, and change modes of thinking. When it comes to communication, color is unbeatable. Those in advertising use it to sell products those in schools and offices use it to increase productivity. Through color, we feel we communicate we heal. But the point still stands: color is vital to the human experience. Wardrobe, of course, is far from the only place in our lives where color comes into play.
Weddings, on the other hand, are known for white – but only for the bride! While the bride wears white to symbolize purity and uphold tradition, wearing white as a guest is often seen as an attempt at pulling attention away from the ceremony, which can be considered gravely insulting depending on one’s company. Black, in this context, signifies solemnity it’s how we show that we’re grieving and respecting that of those around us.
A good rule of thumb for many Westerners is this: wear black to a funeral.
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